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Planning Checklist Guides Successful Marketing

Planning Checklist Guides Successful Marketing

It’s the heart of planning season, so you’re likely creating or updating your marketing plan for next year. You will benefit from having a simple and handy marketing planning checklist. Here is one that I began using and I thank the folks at Trew Marketing for...

Get Buyer Personas Right In 5 Steps, Ask Ted Lasso

Get Buyer Personas Right In 5 Steps, Ask Ted Lasso

To get your marketing right and grow your business, you must know who might make or influence the buying decision. Usually, there is a cast of characters who are involved or can influence the decision. Think Ted Lasso now. I‘ll talk more about him and the his cast’s...