by Kevin Donnellon | Nov 11, 2021 | Strategy
It’s the heart of planning season, so you’re likely creating or updating your marketing plan for next year. You will benefit from having a simple and handy marketing planning checklist. Here is one that I began using and I thank the folks at Trew Marketing for...
by Kevin Donnellon | Oct 18, 2021 | Personas
To get your marketing right and grow your business, you must know who might make or influence the buying decision. Usually, there is a cast of characters who are involved or can influence the decision. Think Ted Lasso now. I‘ll talk more about him and the his cast’s...