Our Case Studies

SeeMore

Reintroduced this legendary putter brand, recapturing and promoting its position as the number one alignment system for putting performance because of the brand’s “hide the red dot” Rifle Scope Technology™. Reinvigorated the brand through a grassroots strategy and tactics that awakened dormant loyalists (customers, pros, media and influencers) who are so hooked on Payne Stewart’s SeeMore success. They jumped on board again, championing SeeMore’s success with new Major champions and Tour winners.

I have known Kevin and been able to observe his work in marketing and public relations for over 20 years, which is why I hired him to be our public relations and strategic marketing partner when my business partner Jason Pouliot and I purchased the SeeMore Putter Brand in 2006 and embarked on the challenge of unlocking the great potential of a patented and proven technology in a very competitive market. Kevin has been there every step of the way as we have indeed been able to turn SeeMore into one of the most exciting and promising global golf brands in the world.

– Jim Grundberg, Managing Partner, SeeMore Putter Co.

Fujikura Shafts

Bolstered the reputation of innovative Fujikura shafts for superior golf performance. Concentrated strategy on Tour and tech story of custom shaft fitters for avid golfers and OEMs for use in their mass-produced product lines. Heralded Fujikura Shafts’ winning performance on all Tours. Also showcased first-of-its-kind, high-tech custom fitting and performance tracking center. Fujikura Shafts are consistently the shafts of choice by fitters and Tour professionals.

Kevin and his Macali team are experts at knowing and understanding how to succeed in the golf and media business. He knows how to position a brand and products to attract media and customers.  I’m impressed with his strategic and creative thinking and ability to work effectively within all levels of an organization. He’s sharp, a quick learner and it’s a pleasure to work with Kevin.

– Pete Sanchez, Sr. Golf Executive

Allen Edmonds

Introduced this prestigious men’s brand into the golf market, leveraging the legendary hand craftsmanship of Allen Edmonds shoes. Also debuted its partnership with another legend—Jack Nicklaus—who designed a signature line of golf shoes for Allen Edmonds. Capitalized on our network of influencers in golf and golf fashion media in an outreach initiative and supported brand at major golf trade shows.

Kevin Donnellon and his team at Macali Communications were a tremendous help to our golf marketing program.  With Kevin’s help, we were able to secure the Allen Edmonds custom shoes and cedar products as the gift given to each competitor at the PGA Championships at Whistling Straits.  Kevin’s team also followed through by attending the event and securing PR with major publications as well as golf media.  I value Kevin’s insights and always find the time to listen to his point of view.

– Colin Hall, Chief Marketing Officer, Allen Edmonds

Catalyst Performance Golf

Introduced this state-of-the-art instruction and fitness company and its revolutionary center to golfers and Chicago influencers. Developed all promotional materials for the center and arranged for personal media tours and demonstrations of the center’s capabilities.

I have known Kevin for over 10 years, first as a client at our golf academy, and then in much greater capacity as a mentor and advisor for our multiple business endeavors. Kevin always brings a detailed and thorough approach to our team, which is an essential element for an always optimistic entrepreneur such as me. Kevin has been our go to strategic marketing partner, assisting with the branding, launch, and initial roll-out schedules for both our integrative golf instruction business and our training aid SuperSpeed Golf. During these launches, Kevin was able to help generate traditional media interest in our brands, and more importantly, help us create new, innovative marketing strategies to grow our brands. We have always felt that Kevin’s positive energy always helps bring about creativity in our meetings. And above all, as a business owner, I find that the most important asset that Kevin brings is the ability to give concise, straight-forward advice on tough marketing questions. We look forward to continuing to work with Kevin and would recommend him highly to other business around the world.

– Michael Napoleon, Co-Founder of Catalyst Golf and SuperSpeed Golf

True Temper Golf

Evaluated the company’s marketing and communications efforts as it considered developing and expanding its social media initiatives. Created its first comprehensive social media strategy, recommendations and an action plan to guide current and future social media efforts.

Kevin is an innovator in both communications strategies and the golf business. Through his insightful audit of our social media activities, we were able to develop a comprehensive strategy that has become an important part of our marketing plans. His work is strategic, creative and shows the power of smart, practical and innovative thinking and execution. Kevin is an engaging person who makes working with him an enjoyable experience. We’d hope to work with him again on future engagements.

– Ray Lucas, VP of Sales and Lauren Carr, Marketing Director, True Temper

Merit Club

Kevin is working with me and the Merit Club to help re-position the club to attract new members. His enterprising strategies and solutions have helped us reinvent the way we approach this important mission. I especially like how Kevin never stops thinking about ways to accomplish a goal. He is perceptive in identifying root problems, tenacious in finding solutions and flexible in modifying plans based on new market trends. He’s smart, engaging and been a real asset to me and the club. I can count on him to give 110% on all his efforts for me.

Kevin is an innovator in both communications strategies and the golf business. Through his insightful audit of our social media activities, we were able to develop a comprehensive strategy that has become an important part of our marketing plans. His work is strategic, creative and shows the power of smart, practical and innovative thinking and execution. Kevin is an engaging person who makes working with him an enjoyable experience. We’d hope to work with him again on future engagements.

– Don Pieper, GM, The Merit Club

New Club

Coaching the co-founders on marketing, positioning, partnerships, and various business opportunities and challenges for this new and unprecedented golf society.

I first met Kevin 11 years ago, when I had no idea where my career was headed. While gaining experience, his advice and counsel over the decade gave me the perspective and confidence to pursue my passion. Since launching my business in 2017, his coaching has been invaluable. His relentless questioning of why? and deep understanding of the marketplace helped develop our core strategy. Practical, tactical and inspiring, he gives our company the focus to go out and make things happen.

– Matt Considine, CEO & Co-Founder, New Club

BioPods

Helping this disruptive in-sole and its Stimsoles™ technology secure influencers to endorse and promote this revolutionary approach to eliminating foot pain and improving biomechanics.

In Progress

Plane Truth Golf

Conducted an assessment of this renowned golf teaching company’s marketing communications efforts and developed a strategy and action plan for building awareness, reinforcing trust and energy.

AJGA

Conducted an audit, assessment and created a social media plan for this largest junior golf tournament organization.

Coached and lead market and communications strategies and development sessions for Big Brother and Big Sisters, Western Golf Association and Evans Scholars, IPGA and 6Clothing.

Kevin created a social media action plan and guidelines for our team. He led our management and staff in understanding how to effectively use social media strategies to accomplish our business goals. We consider Kevin an asset because he quickly understood our organization’s strengths and challenges and then translated that into ideas, insights and practices that will impact the AJGA. Kevin is very personable, conscientious and creative in his work and relationships. We look forward to working with him in the future.

– Robert Coleman, Chief Communications Officer, American Junior Golf Association