Assessment of Marketing - Macali Communications | Marketing Coach, Strategist and Consultant

Assessment of Marketing Form

Please number each of the following statements on a scale of 1 through 5 (1 being not a problem for us, no impact: 5 being a serious problem, big impact. Also, just mark 0 to those that are not applicable)

Strategy

We don’t know where or how to begin creating and implementing a marketing strategy

We have not allocated adequate time or money to develop a marketing strategy

We couldn’t evaluate the effectiveness of a marketing strategy if it was in place

Staff

We have a junior marketing person who is struggling from lack of direction

We don’t know how to coach our team on marketing strategy or tactics

Our vice president of sales or another leader also runs marketing and has very little time for it

Skills

We don’t know if our team is effective or not at marketing strategy or execution

We aren’t capable of creating or executing a marketing strategy

We have no systems in place to ensure that our marketing strategies and efforts are successful

Structure

We don’t have a way to effectively hold people accountable for marketing

We’ve seen no measurable improvement in our bottom line since we hired a marketing person

We doubt our objectivity when evaluating our marketing

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