Assessment of Marketing Form

In today’s economy, it pays to make every marketing and communications (M&C) effort and investment count.

This simple assessment is designed to help you identify your most pressing M&C challenges, find solutions to your problems, develop more impactful M&C, and get the best ROI for every dollar spent on your initiatives.

As such, please review and rank each of the following statements on a scale of 1-5. The number 1 means this is not a problem for you and has no impact. The number 5 means being a serious problem for you with big consequences if not addressed.

Strategy

We have not allocated adequate time or money to develop a marketing strategy

We couldn’t evaluate the effectiveness of a marketing strategy if it was in place




Staff

We don’t know how to assess and develop our team on marketing strategy or tactics

Our vice president of sales or another leader also runs marketing and has very little time for it




Skills

We aren’t capable of creating or executing a marketing strategy

We have no systems in place to ensure that our marketing strategies and efforts are current and successful




Structure

We’ve seen no measurable improvement in our bottom line since we hired a marketing person

We doubt our objectivity when evaluating our marketing