There is no doubt that marketing and PR strategies and tactics have changed forever.
I have seen these rules evolve over the last 10 years. It’s valuable to be reminded of them and their value.
Here are eight of the 15 rules in part one of this post series:
- Companies must drive people into the purchasing process with great online content. Content benefits a brand in all phases of the sales funnel. And remember 85% of consumers say they trust online reviews as much as personal recommendations. Let your current customers become your salespeople by featuring reviews or testimonials on your site.
- Blogs, online video, e-books, news releases, and other forms of online content let organizations communicate directly with buyers in a form they appreciate.
- You are what you publish. Content marketing is a growth asset. 70% of people would prefer to learn about a company through an article than an ad. You will benefit from writing!
- People want authenticity; not spin. Here are seven potent authenticity One of my favorite is educating your customers. It’s a softer sale. AND it’s more credible with the ability to begin and nurture engagement and relationships.
- Buyers want information language they understand; not meaningless jargon.
- Social networks like Twitter, Facebook and LinkedIn allow people all over the world to share content and connect with the people and companies they do business with.
- In our “always-on” world, buyers expect instant, 24/7 communications.
- On the web, the lines between marketing and PR (and sales and service, too) have blurred. Brands that deliver positive customer experience are ones that we want to interact with as customers — that we become loyal to, and that we recommend to our families and friends. And customers who had the best past experiences spend 140% more compared to those who had the poorest past experience.
Pretty practical, smart, actionable and relevant insights and ideas.
How are you practicing these new rules of marketing and PR to upgrade your marketing and grow your business?
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