7 Guidelines To Getting Your Content Shared — Part 2

7 Guidelines To Getting Your Content Shared — Part 2

So why does your competitors’ or even your friend’s content get shared and yours doesn’t?

Here’s some helpful guidelines from a recent New York Times study — The Psychology of Sharing – Why Do People Share Online. The survey involved 2,500 online sharers, a one-week immersion sharing panel and in-person interviews.

This is part 2 of a two-part post on sharing. Part 1 talks about the 6 personas of people who share.http://www.dreamstime.com/royalty-free-stock-images-girls-cell-phone-image28144059

The category segmentation for sharing information included:

  • Travel
  • Retail and fashion
  • Technology
  • Entertainment
  • Finance

The key guidelines for getting content shared across categories like:

  1. Appeal to consumers’ motivations to connect with each other not just with your brand.
  2. Trust is the cost of entry for getting shared.
  3. Keep it simple and it will get shared and it won’t get muddled.
  4. Appeal to their sense of humor.
  5. Embrace a sense of urgency.
  6. Getting your content shared is just the beginning.
  7. Email is still #1.

So what guidelines are you following to get your content get shared?

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