9 Emotions Driving Every Purchase

9 Emotions Driving Every Purchase

“The longer I live, the less I trust ideas, the more I trust emotions.”

That quote by famous movie director Louis Malle made me think of nine emotions that drive most purchase decisions from your new smartphone to your razor to your dress shirt and your car:

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  2. Smarter
  3. Simpler
  4. Easier
  5. Faster
  6. Cooler
  7. Happier
  8. Safer
  9. Healthier

It sure sounds like Maslow’s Hierarchy of Needs but maybe a little more relevant and simpler to understand in today’s marketplace.

For marketers, these should become the key points of their messaging.

How does your product or service and their messages satisfy these nine emotions? 


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