CMOs are into social media marketing this year with 81% of them (up from 44% in '09), tying their annual revenues to their social media investment.
So how can you fully leverage social media sites? COM.com offers this powerful guide to those sites. I value it because it:
1. Reviews the Big 4 and others (e.g Facebook, Digg, LinkedIn, StumbleUpon).
2. Evaluates them against these important CMO criteria: customer communication, brand exposure, traffic to your site and SEO.
3. Grades them simply as good, bad and OK.
Need to sell social media marketing to your team? Here's a smart, strategic and simple guide. That's the reliable 3Ss.
Subscribe to our posts via RSS