Here’s A Powerful Guide For Selling Social Media to Your CMO

Here’s A Powerful Guide For Selling Social Media to Your CMO

GuideCMOs are into social media marketing this year with 81% of them  (up from 44% in '09), tying their annual revenues to their social media investment.

So how can you fully leverage social media sites? COM.com offers this powerful guide to those sites. I value it because it:

1. Reviews the Big 4 and others (e.g Facebook, Digg, LinkedIn, StumbleUpon).

2. Evaluates them against these important CMO criteria: customer communication, brand exposure, traffic to your site and SEO. 

3. Grades them simply as good, bad and OK.

Need to sell social media marketing to your team? Here's a smart, strategic and simple guide. That's the reliable 3Ss.

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