How are golf brands taking advantage of social media marketing?
Here's a review of top golf brands Facebook fans and Twitter followers.
Note, some brands like Titleist and Ping have supplemental Tour social network sites, but only branded sites are included here. Also some brands such as Bridgestone are hosting special promotion pages like BoomIt Golf. That's a nice compelling and engaging touch.
Conclusions? Some major brands get it and have generated respectable numbers, but others seem to be clueless.
|Brand Fans & Followers||Facebook Fans||Twitter Followers|
Clueless, means missing opportunities as golfers talk and talk about equipment, instruction and travel, etc. In a cursory check, Facebook list 44,000 results when searched for golf and Twitter has 12 golf equipment tweets in last two minutes as of this posting.
You can expect that golfers' social technologies' usage will be up, so golf brands need to stop being clueless and get connected, conversing, caring and converting customers through Facebook, Twitter and a host of other social network sites.
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