It’s not only what you do but how you do it. In our client relationships, we have come to learn that these things frustrate clients:

1. Generalism – simply put, it’s the we can anything firm. They may know how to create a strategy but will it work in the golf business? Sure, it seems basic, but like any industry, golf does have its special knowledge needs.  Where do you grip the handle?

2. Off-target thinking – inappropriate ideas that don’t resonate with media or customers or influencers and are not strategic, practical or even realistic.  We’ll just go to the Masters and stage an event at the club.

3. Order-taking vs. consulting – no one succeeds with a “yes” man. He will follow anyone off a cliff, and usually take your brand with him. You want strong, smart, educated and courageous advisors who will say no when it will reflect their experience and success and assure your success and avoid a failure. Oh sure, we can do that. But if you like we can do this.

4. Untrustworthy service – this usually centers on the issue of over-promising and under-delivering. You can’t go to your boss and colleagues with nothing, right? Yes, we will get you on the front page of the Journal.

5. Lack of communication and responsiveness – you never hear from your team and they never return calls or emails on a timely basis. And on top of that, they produce reports you don’t need or read.  I was just about to call you from last week.

6. Bad stewards of money – invoices don’t make sense and even more annoying is they exceed and really end up offering low perceived value or ROI. Well, it seems like that original estimate had some mistakes. And we’ve spent your money.

7. No results and even result-driven culture – really inexcusable right? And yet, you can have (and shouldn’t) have someone who has few results and many excuses. We had hoped but things changed on us.

8. Communications that don’t connect – releases, posts, blogs that don’t motivate even the media or influencers, much less your trade or customers.  But, this is what you said you do?

Macali Communications makes every effort to put your needs FIRST and if that means we turn away business because we don’t think we’re a good fit – we’ll do it. We’re commited to honest service, value-added solutions and good, traditional hard work. ALWAYS.

Contact us for a free, no obligation consultation.