What do clients really value in a marketing PR firm relationship?

To us, it’s not just what you do but how you do it. In our many relationships, I have found these six things are the most valuable to clients. Thanks to professional service smart guys David Maister and David Baker who inspired this:

1. Specialization – knows client’s business and market and knows and has proven track record of producing communications strategies that accomplish client’s goals. No round pegs in square holes.

2. Product quality — ideas that are appropriate, demonstrating experience and expertise in ideas that will work (within time and budget) and that match the client’s organizational character. Not everyone can or should do Tiger or LeBron Nike ads.

3. Service delivery – this comes in the form of strong leadership from the bottom to the top. Yes, we know that sh*t rolls downhill, but your service is only as good as your lowest rung on the ladder. No, “this is Peggy.”

4. Service reliability and quality –making ideas work within budget, on time and with least amount of pain to the client from approvals to updates to reporting to even simple day to day communications. Lots of what works for you?

5. Friendliness and concern of service team – everyone likes a friend in the trenches even in business. Especially appreciate is attentive and empathetic listening.  Hey, it’s okay to vent a little, and how can I help?

6. Results that create impact – measure based on your client’s goals, and especially love that result that: “Hey, that idea got us another piece of business.”

Macali Communications will be an asset and deliver value, meeting and exceeding your expectations EVERY time.