Jim Grundberg, Managing Partner, SeeMore Putter Co.
“I have known Kevin and been able to observe his work in marketing and public relations for over 20 years, which is why I hired him to be our public relations and strategic marketing partner when my business partner Jason Pouliot and I purchased the SeeMore Putter Brand in 2006 and embarked on the challenge of unlocking the great potential of a patented and proven technology in a very competitive market. Kevin has been there every step of the way as we have indeed been able to turn SeeMore into one of the most exciting and promising global golf brands in the world.”
Colin Hall, Chief Marketing Officer, Allen Edmonds
“Kevin Donnellon and his team at Macali Communications were a tremendous help to our golf marketing program. With Kevin’s help, we were able to secure the Allen Edmonds custom shoes and cedar products as the gift given to each competitor at the PGA Championships at Whistling Straits. Kevin’s team also followed through by attending the event and securing PR with major publications as well as golf media. I value Kevin’s insights and always find the time to listen to his point of view.”
David Schnider, President and CEO, Fujikura Composite Shafts
“We hired Kevin and his team to build exposure for our new products and services within golf media. Kevin is smart, strategic and creative in developing communications strategies that produced results for Fujikura in the competitive golf market. We consider Kevin a valued asset to our team and look forward to working with him in the future.”
Chuck Stickelmaier, VP, Prince Golf
“We hired Kevin and his team to introduce our brand and product in the competitive golf business. This was a challenge as we were basically transferring our legendary Prince tennis brand and “sweet spot” technology to golf clubs. His team developed and executed strategies, messages and plans that helped us successfully communicate our competitive advantage and launch our Thunderstick irons to the media and our customers. Kevin creates ideas that maximize resources and gave us an edge in the market. His group is professional and fun to work with, and made our team more productive and effective.”
Ray Lucas, VP Sales & Lauren Carr, Marketing, True Temper
“Kevin is an innovator in both communications strategies and the golf business. Through his insightful audit of our social media activities, we were able to develop a comprehensive strategy that has become an important part of our marketing plans. His work is strategic, creative and shows the power of smart, practical and innovative thinking and execution. Kevin is an engaging person who makes working with him an enjoyable experience. We’d hope to work with him again on future engagements. ”
Dennis Chandler, COO, ACCO Worldwide & VP, Marketing, Wilson Sporting Goods
“I’ve had the pleasure of knowing Kevin for more than 20 years. He is an affable and dedicated leader with a flair for creative marketing & public relations programs to grow brand awareness and sales. He has a terrific sense of humor and is fun to work with.”
Pete Sanchez, Senior Golf Executive
“Kevin and his Macali team are experts at knowing and understanding how to succeed in the golf and media business. He knows how to position a brand and products to attract media and customers. I’m impressed with his strategic and creative thinking and ability to work effectively within all levels of an organization. He’s sharp, a quick learner and it’s a pleasure to work with Kevin.”
Robert Coleman, Chief Communications Officer, American Junior Golf Association
“Kevin created a social media action plan and guidelines for our team. He led our management and staff in understanding how to effectively use social media strategies to accomplish our business goals. We consider Kevin an asset because he quickly understood our organization’s strengths and challenges and then translated that into ideas, insights and practices that will impact the AJGA. Kevin is very personable, conscientious and creative in his work and relationships. We look forward to working with him in the future.”
Tim Cronin, SVP, Sales & Strategy, Allen Edmonds
“Kevin is one of those rare associates who tries to be behind the scenes but the superior nature of his work brings him to the forefront. Kevin was always organized to perfection but never flustered by changes in the situation and his ability to adapt and be creative and intuitive were superior. Kevin made everyone around him better. He was so strong he made you perform up to a higher level. I would trust Kevin with any situation but his ability to see the needs clearly and execute a clear deliverable strategy and implementation plan were among the best I have ever worked with. I am honored to write this and consider him a friend and colleague.”
Jennifer Weiler, VP Strategic Alignment, The First Tee
“Kevin conducted excellent sessions in social media for The First Tee Network Meeting in San Antonio, TX. His knowledge and skills were valuable assets for our executive directors, board members and team. Kevin demonstrated his expertise in this important and emerging marketing and communications strategy. His enthusiasm and energy made him and his presentation very engaging and appealing. We would welcome his participation in future programs with The First Tee.”
John Castle, Golf Marketing Executive
“Kevin and his Macali team helped boost awareness of our brand through a comprehensive PR campaign. He expanded our relationships with important media covering the golf business. He consistently presented us with news strategies and ideas. Kevin and his team are ultimate professionals and I enjoyed working with them.”
John Marovich, VP, Bruno Event Team
“The thing that sets Kevin apart from others is his overall understanding of any business situation. He is extremely creative, personable and delivers on every objective that is asked of him. I would highly recommend Kevin to anyone who is looking for marketing communications assistance.”
PJ Sinopoli, VP, Communications, Pepsi
“Kevin is a high energy, enthusiastic and engaging professional. He and his firm presented the Gatorade communications team with strategic and creative ideas to support our business during an explosive growth period in the 1990s while helping to strengthen our presence with media and important influencers. His team was customer service-focused and were valued immensely by our entire Gatorade team and our professional partners.”
Ted Agne, President, Communications Strategy Group
“Kevin is a consummate professional who takes great care and pride in everything he does. He was a valuable team member in our group at Burson-Marsteller and a pleasure to work with.”