The SeeMore brand is revitalizing but has limited funds to build awareness on a targeted and timely basis. The brand also is challenged by mainstream media’s declining readership and rising costs. We helped SeeMore learn how to virally build its brand’s awareness among its current and future loyalists (“SeeMoreans”) and influencers (media, bloggers, etc.) through…Read more →

Fujikura Shafts, the premier shaft on the PGA Tour and golf shops, asked us to introduce its revolutionary ENSO custom fitting system and its promote its leadership position to persuade manufacturers and golfers to choose their high performance shafts. Challenge: Fujikura, the leading shaft on the PGA Tour, hired us to introduce Enso™, a breakthrough…Read more →

The American Junior Golf Association (AJGA) hired us to create social media guidelines their leadership and communications team on how to best use social media strategies to help the premier junior golf organization accomplish its business, marketing and communications’ goals. Social media is now an essential part of their operations. Challenge: AJGA is the world’s…Read more →

Allen Edmonds, the prestigious maker of premium men’s dress shoes, hired us to introduce its new line of golf shoes to golf pros, media and golfers. We also promoted its exclusive gift of premium suede leather shoes to Tour pros at the final major of 2010, the PGA Championship. Challenge: Allen Edmonds, the leading US…Read more →