Getting Social Media Smarter, Strategic & Success
As many of you know, we have developed important social media (Sm) capabilities and have been helping golf businesses and brands with Sm marketing education, strategy and consulting.
My blog offers great advice, ideas and insights on social media for golf businesses. I’ve begun reading a highly recommended book on this valuable marketing strategy, The New Community Rules: Marketing on The Social Web by Tamar Weinberg.
This is an excellent read, with some of the most practical, insightful applications and information. It’s a must for your marketing and PR library.
Tamar discusses many valuable subjects and two that have particularly impressed are Sm goals and why Sm is different.
Goals you can achieve include:
- Bringing traffic to your website.
- Driving relevant links to your website.
- Making consumers brand-aware.
- Driving conversions.
- Triggering conversations.
Tamar also very brilliantly explains why Sm marketing is different with these three points:
- Facilitates natural discovery of new content.
- Boosts traffic numbers.
- Builds strong relationships.
This is an exceptionally insightful and practical book, which I am eager to finish. When you read it, you will become more strategic, smart and successful in Sm marketing. And subscribe to my blog for the latest ideas, insights and advice for growing your golf business and brand through Sm marketing strategies.