Let’s Get Blogging & How to Do So Successfully
After counseling clients on the power of, and how to, develop a blogging strategy, we plan to practice what we preach and will start a blog in the coming month. This Enterprise begins a discussion about blogging, its values, issues to address and the fundamentals.
First, the values of blogging are powerful:
- Cost efficient way to publish news immediately
- Builds and manages reputation
- Macali Enterprise article image – circles of networking
- Produces higher search engine rankings
- Establishes authority and expertise
- Reinforces relationships with customers and influencers
- Markets services virally
- Empowers word of mouth marketing
- Engages customers and influencers in dialogue
Once, you know the values of blogging, it will be important to address these issues before you start:
- Goal of your blog
- Who will write and who will manage
- Blogging guidelines and company blogging rules
- Business results to expect
- Cost estimates and logistics to manage blog
- Unveil test blog with live demo
- Easy next steps to launch
When those issues are resolved, I would recommend that you follow these blog fundamentals:
- Pick the right topic (sometimes controversial) that will interest your audience and trigger discussion
- Use the right voice (think about writing an email to a friend)
- Invite a conversation and manage responses by using a “control” delay or “submission” word
- Package the content in easy-to-read formats (e.g. 10 tips, 5 rules, 7 ways)
- Always link to other credible sources to build your network and search engine rankings
- Write for Web readers and Google searchers using white space, pithy subheads, bullets, and short paragraphs
- Publish consistently, and ideally two or three times weekly
Ok, ready for a breather? In the upcoming newsletter and blog, we will talk about the next important blog topics of promotion, measurement, tracking comments and feedback. I am excited to write my blog, and showing you how blogging can build your business.