Persistence Pays, Especially In These Challenging Times

Happy Holidays! And here’s to a great 2009, thanks to our mutual persistence.

Persistence is the subject of this, our final 2008 newsletter. This edition is compliments of author Napoleon Hill (Think and Grow Rich) and sales guru Jeffrey Gitomer ( Hill dedicates an entire chapter of his book on persistence, offering real insight about the characteristics of persistent and successful people.

Persistence is a state of mind, therefore it can be cultivated. Like all states of mind, persistence is based upon definite causes, among them:

Definiteness of purpose. Knowing what one wants is the first and, perhaps, the most important step toward the development of persistence. A strong motive forces one to surmount difficulties.

Desire. It is comparatively easy to acquire and to maintain persistence in pursuing the object of intense desire.

Self-reliance. Belief in one’s ability to carry out a plan encourages one to follow the plan through with persistence.

Definiteness of plans. Organized plans, even though they may be weak and entirely impractical, encourage persistence.

Accurate knowledge. Knowing that one’s plans are sound, based upon experience or observation, encourages persistence; “guessing” instead of “knowing” destroys persistence.

Cooperation. Sympathy, understanding, and harmonious cooperation with others tend to develop persistence.

Will-power. The habit of concentrating one’s thoughts upon the building of plans for the attainment of a definiteness of purpose leads to persistence.

Habit. Persistence is the direct result of habit. The mind absorbs and becomes a part of the daily experience upon which it feeds. Fear, the worst of all enemies, can be effectively cured by forced repetition of acts of courage. Everyone who has seen active service in war knows this.

How to Develop Persistence

Four necessary, simple steps lead to the persistence habit, and call for no great amount of intelligence, no particular amount of education, and little time or effort:

  1. Definite purpose backed by burning desire for its fulfillment,
  2. Definite plan, expressed in continuous action,
  3. Mind closed tightly against all negative and discouraging influences, including negative suggestions of relatives, friends and acquaintances, and
  4. Friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.

Gitomer believes that persistence is about adding value like:

  • getting your prospect a sales lead,
  • giving an idea on better customer service,
  • giving him 10 ways to improve morale, productivity, absenteeism or profit, and
  • getting him free publicity or media exposure.

And the final Hill wisdom: What you need to develop persistence is will-power and desire. In other words, how bad do you want it? And how far are you willing to go to get it? Unless the answer is all the way, you will not persist, you will give up.

Persistence means focusing on the victory and embracing the hard work. See clear to victory and you will have the secret to persistence.

Thanks for your interest and support this year. And here’s to persisting and succeeding in these challenging times!