The new Macali Point System is about gaining clarity and confidence in this frenetic marketing game. Social media is...
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Messaging is a critical driver of alignment in the new Macali Point System. Yet, sometimes our messages can lack...
In our new Point System, we work hard with our clients to create powerful measures for their strategies and...
Customer loyalty programs can be a powerful brand energy driver within our Point System. They can allow a brand to understand customer...
What is the strategic value of using a spokesperson in your brand communications? A brand spokesperson can deliver two...
Go on a date with a supermodel or get a new outboard engine? Simple question and no brainer answer...
Who uses tablets and e-readers the most? I thought it was my house as we are getting on the...
Social tools and technologies continue to seep into many organizations, transforming business processes and raising performance. That’s the key...
My friend Gretchen Baker has started a coaching business, and she recommended this popular and enlightening book A Whole...