Just read a press release announcing that Golfsmith added Live-chat to its website "to bolster customer satisfaction and loyalty,...
Retailers like Target and the Gap Journal story are using statistical models and technology (e.g. email offers and digital promotions) this...
As we know, golf rounds are down with the economy and consumer confidence affecting play. However, there is some hope on...
The Wall Street Journal Story reported today that renowned marketing innovator P&G and Google have managers swapping jobs in order to learn...
Fear not the blog post. Follow these ten fundamentals and you’ll write a great one every time. 1. State...
With successful blogs by brands such as Dell, Titleist, Patagonia, and Kodak, marketers have accepted the blogging medium as...
Congratulations to Dave Love III, whose recent win at Disney earned him a lifetime PGA Tour exemption. Couldn't have happened to...
Mainstream media (MSM) is on life support. And golf brands need to wake up to this. People get news...
No matter your political preference, today is a monumental day in the world. The world's most powerful country has...