6 Questions To Build Your Business

6 Questions To Build Your Business

Here are six questions that can you help quickly and simply know and understand your product or service offering.

These questions can help effectively direct your promotion and communications efforts.

I value these questions because they are simple and provocative. So, I call them building block questions.

I use them when helping me understand the inside of a company, brand or service:

  1. What it is?
  2. How it works?
  3. Why it works?
  4. How is it different and better?
  5. For whom does it work?
  6. When does it works best? 

What simple questions help you, your team and your customers know, understand and believe and act upon your brand or product?


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