10 Higher Laws Of Business And Marketing Success

10 Higher Laws Of Business And Marketing Success

The game of business is great.

And the game of marketing is great and even fun when you have the right attitude and behavior.

I am inspired by the ideas of Jack Stack – a successful business owner, co-author of The Great Game Of Business  (with business guru and editor Bo Burlingham) and creator of a business consulting practice and conferences based on his philosophy of open-book management.

Stack is renowned for growing a small remanufacturing business – Springfield Remanufacturing Corp — diesel engines, automotive engines, oil coolers, oil coolers, etc — by about 500% in 10 years and eventually diversifying into his Great Game of Business enterprise.

In addition to his publishing and education success, Stack has got exquisite chops in business and entrepreneurship as:

  • He is a national and world judge for the Ernst & Young Entrepreneur of the Year Awards Institute and has served as an advisor for the group since 1998.
  • Magazine has called him the “smartest strategist in America” and named him one of twenty-five entrepreneurs selected to represent the 25 years INC. has been published.
  • INC dubbed Stack “The Father ofOpen-Book Management”, a business practice of sharing financial and decision-making duties among all employees.
  • Stack was also listed among the “top 10 minds in small business” in Fortune Small Business Magazine.

So, when Stack talks, I listen as do many successful small businesses.

In my consulting practice and other businesses, I value his 10 Higher Laws of Business:

  1. You get what you give.
  2. It’s easy to stop one guy, but it’s pretty hard to stop 100.
  3. What goes around comes around.
  4. You do what you gotta do.
  5. You gotta wanna.
  6. You can sometimes fool the fans, but you can never fool the players.
  7. When you raise the bottom, the top rises.
  8. When people set their own targets, they usually hit them.
  9. If nobody pays attention, people stop caring.
  10. As they say in Missouri – shit rolls downhill. By which we mean change begins at the tops

Why do I like Jack’s ideas and insights?

They are models for winning attitudes and behaviors for growing business and because they are:

  1. Simple.
  2. Clear.
  3. Coherent.
  4. Cohesive.
  5. Comprehensive.
  6. Credible.
  7. Inspirational.
  8. Ownable.
  9. Shareabale.

All that is powerful and valuable for business and marketing too.

How are you playing a great game of business and marketing?

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