The game of business is great.
And the game of marketing is great and even fun when you have the right attitude and behavior.
I am inspired by the ideas of Jack Stack – a successful business owner, co-author of The Great Game Of Business (with business guru and editor Bo Burlingham) and creator of a business consulting practice and conferences based on his philosophy of open-book management.
Stack is renowned for growing a small remanufacturing business – Springfield Remanufacturing Corp — diesel engines, automotive engines, oil coolers, oil coolers, etc — by about 500% in 10 years and eventually diversifying into his Great Game of Business enterprise.
In addition to his publishing and education success, Stack has got exquisite chops in business and entrepreneurship as:
- He is a national and world judge for the Ernst & Young Entrepreneur of the Year Awards Institute and has served as an advisor for the group since 1998.
- Magazine has called him the “smartest strategist in America” and named him one of twenty-five entrepreneurs selected to represent the 25 years INC. has been published.
- INC dubbed Stack “The Father ofOpen-Book Management”, a business practice of sharing financial and decision-making duties among all employees.
- Stack was also listed among the “top 10 minds in small business” in Fortune Small Business Magazine.
So, when Stack talks, I listen as do many successful small businesses.
In my consulting practice and other businesses, I value his 10 Higher Laws of Business:
- You get what you give.
- It’s easy to stop one guy, but it’s pretty hard to stop 100.
- What goes around comes around.
- You do what you gotta do.
- You gotta wanna.
- You can sometimes fool the fans, but you can never fool the players.
- When you raise the bottom, the top rises.
- When people set their own targets, they usually hit them.
- If nobody pays attention, people stop caring.
- As they say in Missouri – shit rolls downhill. By which we mean change begins at the tops
Why do I like Jack’s ideas and insights?
They are models for winning attitudes and behaviors for growing business and because they are:
All that is powerful and valuable for business and marketing too.
How are you playing a great game of business and marketing?
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