Mobile is on the move (pardon the pun), newspapers and cable news are on the ropes and network and early local news viewership are growing, according to the Pew Research Center State of the News Media 2015.
Check out these five key takeaways from the highly respected report:
- Among the top 50 digital news sites based on an analysis of comScore data,39 get more traffic to their sites and associated applications from mobile devices than from desktop. Mobile visitors don’t hang around as long — on only 10 of the top 50 digital sites did mobile users spend more time than desktop visitors. (In both cases, the mobile figure exceeded the desktop figure by at least 10%.)
- Newspapers continue to struggleas an industry, but cable news also saw a significant decline. The aggregate median prime-time viewership for CNN, Fox News, and MSNBC was down 8% in 2014, according to Nielsen. Meanwhile, newspapers saw circulation decline by 3%, according to Alliance for Audited Media. Ad revenue is now less than half of what it was a decade ago and daily circulation is down 19% over that same period.
- News is positive for network and local television.The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen. Early evening and morning local news viewership also is up for the second year in a row. The amount of ad revenue received in 2014 is roughly equal for local TV and for newspapers. (Both are estimates from BIA/Kelsey.)
- One area with new momentum:podcasting. NPR reports that downloads of their podcasts were up 41% in 2014. The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January 2015, according to Edison Research. And one-third of Americans ages 12 and over have ever listened to a podcast, up from 11% in 2006.
- Financially, the legacy news industry has made little progress in securing more of the digital dollar.Digital ad revenue across all media grew another 18% in 2014 from 2013, to over $50 billion, but traditional news outlets get relatively little of that pie. Instead, five technology companies took in half of all display ad revenue, with Facebook alone accounting for 24%.
How do these trends reflect what’ happening in your market?
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