4 Surprises In Social Media Report

4 Surprises In Social Media Report

As you know, I always appreciate the Social Media Marketing Report by Social Media Examiner, Michael Stelzner’s online site.

The sixth annual study surveyed almost 3,000 marketers to understand their use of social media in growing and promoting their businesses.

Here’s a brief overview of its 2014 primary findings. I have organized them by those that surprised me or what I would have expected:

What Surprised

  • Most marketers aren’t sure their Facebook marketing is effective — only 34% of marketers (slightly more than one in three) think that their Facebook efforts are effective.
  • Original written content is most important for social media marketing — 58% of marketers stated that original written content is the single most important form of content, followed by original visual assets colorful-surprise(19%).
  • Blogging holds the top spot for future plans — 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.
  • Marketers want to learn most about Google+ while 54% of marketers are using Google+, 65% want to learn more about it and 61% plan on increasing Google+ activities in 2014.

What Expected

  • Marketers place very high value on social media — a significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013.
  • Tactics and engagement are top areas marketers want to master — at least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
  • Facebook and LinkedIn are the two most important social networks for marketers — when forced to select only one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17% — big drop.
  • Podcasting on growth trajectory — only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014—a 300% plus increase—and 28% of marketers want to learn more about it.

What surprises and what would you have expected about the findings in this always valuable report?

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