It’s a new season of business, and one ready for us to grow not only our revenue but also client relationships.
I recalled this Wall Street Journal informative story about how happy your marriage is. It is written by Elizabeth Bernstein and listed these eight categories to get a sense of strength and weaknesses in their marriage.
The categories actually apply to a powerful, productive and profitable client relationship (I stretched a little on intimacy but I think you’ll get the point):
- Trust — there is a sense of trust in the relationship.
- Companionship —my client and I feel connected when we are together, even though we are not saying much, perhaps waiting for our flight or sharing a taxi.
- Intimacy – – we know how each other likes to work effectively, efficiently and profitably.
- Validation – – I listen and hear my client; my client listens and hears me.
- Conflict – – when there is conflict, my client and I can usually compromise. My client and I are able to focus on the conflict at hand, rather than bringing in other issues and escalating our disagreement.
- Assistance – – my client celebrates with me when something good happens to me. I celebrate with my client when something good happens to him.
- Teamwork – – my client and I agree on financial expenses.
- Boredom – – my client and I like to try new ideas on a regular basis.
What categories to you use to evaluate and build an effective, efficient, productive and profitable client relationship?
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