Posted on January 8th by Kevin Donnellon

My former boss Dave Lumley (now CEO of Spectrum Brands) posted this powerful Keep It Simple message in his cubicle at Wilson Sporting Goods Co.

It applies to business management, marketing and communications and life.keep it simple seed image  010813

Strike three. Get your hand off my knee.

You’re overdrawn. Your horse won.

Yes. No.

You have the account. Walk. Don’t walk.

Mother’s dead.

Basic events require simple language.

Idiosyncratically euphuistic eccentricities are the promulgators of triturable obfuscation.

What did you do last night?

Enter into a meaningful romantic involvement or fall in love?

What did you have for breakfast this morning?

The upper part of the hog’s hind leg with two oval bodies encased in a shell played by female bird or ham and eggs?

David Belasco, the great American theatrical producer, once said “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”

This message was originally published in the Wall Street Journal by United Technologies Corporation in 1979.

What ways do you keep your leadership, business and marketing communications simple and powerful?

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