Putter Company’s Thought Leadership On Putter Anchoring Ruling

Putter Company’s Thought Leadership On Putter Anchoring Ruling

Talk about thought leadership.

SeeMore Putter Company’s owner Jim Grundberg decided to start a thoughtful conversation about the USGA and R&A anchoring putter decision and offer his own proposed ruling — Rule of 2000:

Any golfer born on or after January 1, 2000 will not be allowed to anchor a club. Ever. Rule 14-1b applies. Rule 14-1b doesn’t apply to golfers born before January 1, 2000.  

He outlines his position in ten points presented on the SeeMore blog. Jim has been inundated with positive response to this compelling post. (Note I have worked with Jim as client.) 

I asked Jim about his thinking behind this post:

What was the purpose of the post and proposal?

To do the right thing and not be self-serving. In fact, this opinion is not in the best interest of SeeMore who has the best technology to help golfers convert from an anchored belly putter.  I felt this issue was important to address because it reflects my deepest feelings that this decision is not being made at the right time for golf. The sport is on a hot streak and many of those who have contributed to this will be negatively affected by this decision.

How did you decide to make this proposal?

Naturally, I immerse myself in all of golf media and the issues of the golf market place. I felt as the leader of a company dedicated 100% to putters that I could start a thoughtful conversation about such an impactful and divisive issue.

What has been your reaction to the response to this proposal?

I have never seen this much golfer response and so much passion about an issue. What’s most interesting is the passion of those opposed to the ruling. For instance, those who oppose are so much more vehement in their opinion. Those that support it are less passionate.  I also am encouraged to see how social media has driven an important conversation that might have been limited to your foursome or pro shop conversations.

What are the most unique comments you have experienced?

They are all compelling and they run the gamut. Many golfers feel bullied by this decision after they have invested in a long belly putter and learning how to improve their putting and enjoyment of golf. In other cases, golfers who overcome back pain or other physical issues are frustrated that the ruling will hurt their game. These golfers are conflicted because they want to benefit from the long belly putter but they also want to follow the rules. The consensus seems to be that golfers did not feel this was a well-conceived decision by the ruling bodies. In fact, one club plans to ignore the USGA ruling and adopt its own ruling allowing anchored putters in all its events.

How feel this will affect the SeeMore brand?

My post supports SeeMore as a leader in the putter category, who is simply offering a proposal that will benefit everyone in golf and not just our loyal customers.  As such, this will have a positive effect for us, especially considering this isn’t a self-serving proposal. Like most putter companies, we stand to lose customers because of this ruling, but are still open enough to offer this proposal.

Finally, while this blog post has created much conversation, SeeMore has yet to hear from either USGA or R&A bodies about the Rule of 2000.

This post was a textbook application of a blog to promote thought leadership:

  1. Voice a strong, thoughtful opinion.
  2. Be transparent in your purpose.
  3. Be constructive in your solutions.
  4. Connect to an important issue with deep meaning to your customers and influencers.

What are you doing to lead the conversation about your brand and category?

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