You really can't deny the popularity of social media. Consider these statistics from a new Nielsen report:
1. Three of the world's most popular brands online are social media related (Facebook, YouTube and Wikipedia).
2. The world now spends over 110 billion minutes on social networks and blog sites.
3. That equates to 22% of all time online or one in every 4.5 minutes.
4. For first time, social networks or blogs sites are visited by 75% of global consumers online.
5. The number of people visiting those sites increased by 24% over 2009.
6. The average visitor spends 66% more time on these sites than a year ago.
7. That's almost 6 hours in April 2010 versus 3.5 hours.
In tribute to the World Cup, let's consider worldwide country usage:
1. Brazil leads in percentage of active users (86%) and Australians web users average the most time on social networking sites, averaging 7 hours and 19 minutes.
2. Those sites account for 74% of active US web users who spend about 6.5 minutes per person there.
3. Italy, Spain and Japan follow Brazil in percentage of users. United Kingdom (74%) and France (73%) resemble the US.
4. The US, Italy (almost 6.5 minutes) and the UK (nearly 6 minutes) follow Australia in time per person.
That's certainly undeniable, and validates new National Golf Foundation research about golfers' social media usage.
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