Rules, rules, rules — really? Social media is gaining in knowledge, experience but rules. I like to think of them as guidelines or even truths.
1. Social media has changed everything — not really, great networking started with Dale Carnegie; only now a lot of that good behavior is on Twitter.
2. You can't sell in social media — when you put the right message in front of the right people, in the right social media space, sales happen.
3. You have to stay on message — sharing your interest, whether it's gardening, cooking, sky diving, or driving accuracy or better putting, will attract like-minded people to you and help build your network.
4. You need to have a lot of followers — it's better to have 100 followers with whom you regularly engage than 10,000 who never pay attention to you. McKinsey reports that powerful word of mouth is about the quality versus quantity of the follower and influencer.
5. You need to have a lot of comments on your blog — if growing your business is your goal, then focus on whether your blog appears in the search engines and delivers warm leads to your website.
6. You can't measure social media ROI — there are hard numbers, like traffic that social media and blogs send to your website — how much of that traffic converts into business.
7. You have to be on Facebook, or Twitter, or have a blog, etc., etc., etc. — if you're going to use social media to grow, you need to focus on the sites and applications that are already being used by your target audience.
Final truth is to always provide value. Every Tweet, status update, blog post, video or check-in should provide value to your audience. Value is about creating thought leadership blogs, posting links to great resources or comments in discussions and forums.
They’re certainly not rules, not now, but they are excellent guidelines.
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