Topline? By 2014, it is estimated that nearly 66% of all Web users or almost 165M US people will be regular users of social networks. That's up from 57.5% or 127M who use those networks in '10, according to eMarketer.
By 2014, nearly two-thirds of all Internet users, or 164.9 million people, will be regular users of social networks.
Other compelling and important insights:
1. SN audience expanded sharply beyond its popular base of teens and young adults. In 2010, 59.2% of adult Web users will visit SN monthly, up from 52.4% in '09.
2. In 2010, 60% of Web users of ages 35 to 44 old and 50% of those 45-to-54 will use social networks at least once a month. Women, especially moms, are still driving much of the growth. Golf's greatest growth opportunity is women, right?
4. Even seniors 65 and up, only 14.1% of whom used social networks in 2009, will get in on the act, reaching 37.9% penetration in 2014.
Golf brands and marketers, happy hunting on social networks as status updating, commenting and sharing openly are activities that are gaining momentum, according to a new National Golf Foundation report.
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