I’ve begun reading a highly recommended book on social media (Sm) marketing strategy, The New Community Rules: Marketing on the Social Web by Tamar Weinberg, a preeminent Sm marketing marketing expert.
This is an excellent read, with some of the most practical, insightful applications and information available. It’s a must book for your marketing and PR library. Tamar discusses many valuable subjects and two that are particularly valuable: Sm goals and why Sm is different.
Tamar describes Sm goals you can achieve as:
1. Bringing traffic to your website.
2. Driving relevant links to your website.
3. Making consumers brand-aware.
4. Driving conversions.
5. Triggering conversations.
Tamar also very brilliantly explains why Sm marketing is different with these three points:
1. Facilitates natural discovery of new content.
2. Boosts traffic numbers.
3. Builds strong relationships.
This is an exceptionally insightful and practical book, which I am eager to finish. When you read it, you will become more strategic, smart and successful in Sm marketing.
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