The SeeMore brand is revitalizing but has limited funds to build awareness on a targeted and timely basis. The brand also is challenged by mainstream media’s declining readership and rising costs. We helped SeeMore learn how to virally build its brand’s awareness among its current and future loyalists (“SeeMoreans”) and influencers (media, bloggers, etc.) through an interactive and content-rich brand blog. We strategized and created this blog to feature product and brand news and publicity, Tour wins, promotions and special events.

Results - within 2 months of launch, the SeeMore blog became Google’s highest ranked putters blog (the category leader ranks 6th) and traffic to SeeMore e-commerce site has increased three-fold during same period.

“Our brand blog has helped us extend our brand awareness beyond traditional communications channels and strengthen our customer and partner relationships. It’s remarkably easy to use and you can quickly update with news, photos, audio and video. We do all this with little time and tech know-how”

Pat O’Brien is a Payne Stewart protégé and teacher to Masters Champ Zach Johnson and Ryder Cupper Vaughn Taylor. He is emerging as one of golf’s emerging teaching stars. He wants to expand his brand in a powerful, interactive and affordable way. He felt his website wasn’t compelling and effective in telling his philosophy and promoting his expertise and accomplishments. We strategized with Pat and created a brand blog that allows him to build brand awareness among golfers, media and bloggers as well as talk to golfers and teachers who want to improve putting performance.

Results – during the first month of launch, Pat O’Brien’s blog received 5,000 hits, with 2000+ hits coming from the first week alone.

“I really like the consistent stream of blog posts with video, photos and audio that make my new blog the landing page of my website. It has boosted my reputation and awareness on a global level, and has built credibility for my business.”